About Us
Steve Roche, Founder of Wizeeka:
"
I fully launched Wizeeka on 14 February 2011. I’d like
to quickly tell you the intriguing story of how the
company was born and our inventive thinking method was
developed …
For over 30 years, I have loved and been fascinated by new ideas and the people and companies who come up with them. Questions that have occupied my thinking include:
- Where do Eureka thoughts come from? Is it just luck?
- Is there something different about the way that inventive people think and innovative companies operate?
- If so, is there an identifiable method that anyone can use to become creative, solve problems and launch new businesses?
So in the summer of 2009 I started out on what became an enormous research project to find the answers to these questions. In the end, it took the best part of 18 months and 1,400 hours of study.
- I read about the lives of the legendary and modern-day inventors, entrepreneurs and people from the world of arts and the creative industries
- I
delved into the history and workings of the great
innovative companies
I looked for the timeless wisdom on the subject - I
identified the established methods and techniques for
creative thinking
I learned from the modern-day gurus on the subject - and I studied the latest scientific research on how the brain works.
The more I found out, the more captivated I became. I tested out the mindsets and techniques for myself and others. In looking for a theory and a system, I had a Eureka moment – it all came together. I identified the common traits and essence of how breakthrough ideas are born. I have not discovered anything new, as such. However, what I have done with The MultipleMind Method is bring it all together into a philosophy and a set of techniques which anyone can use.
Wizeeka is the Inventive Thinking Company. We
provide services to
individuals and organisations of all sizes in the
private, public and third sectors in the UK and across the
world which enable them to benefit from the power of
The MultipleMind
Method."
Steve Roche
Founder & CEO, Wizeeka
Creative thinking expert and author
The Founder
From the late 1990s to 2005 Steve Roche was a freelance
journalist and served as a consultant to over 75
innovative Internet start-up companies in the UK. His
first book was published in 2004 and in 2005 he joined
the pioneering online counselling company, Xenzone, as a
Director. The company's signature service, Kooth, won
the Local Government Award for Innovation in 2005 and
the Local Government IT Excellence Award in 2008. Steve
left Xenzone in 2009.
