And you thought the Internet was revolutionary?

It was as recently as July 2008 when Apple launched its App Store. Already apps is a multi-billion dollar industry and is growing at extraordinary rate now that Google, Microsoft, Nokia and Blackberry have joined the party. 

The numbers are mind-blowing and I won't bore you with them now. Suffice to say that smartphone applications are going to change the way that we live and work.

This is the Internet, but not as we've come to know it. This is not the desktop Internet. This is the Internet-on-the-move. 

One of the keys is understanding the unique nature of apps. There are constraints and opportunities. Many early websites were little more than digital brochures. People simply applied 'print thinking' to the web. As time has moved on people have realised that the Internet has its own unique set of capabilities and have come to use them. 

Apps represent a brand new way to get messages across. In the years to come, businesses who don't even have websites will have apps.

"The app economy is one of those rare cases where insane hype is actually justified. The iPhone and its copycats are creating a ton of new ways to use the internet, and in the process changing people's lifestyles." - Joe Hewitt, developer of the Facebook app for Apple's App Store.

An app can be used to:

• attract new customers
  
• improve customer service
  
• bring in nee revenues
  

But it doesn't end there - the only limit to what can be dome is the human imagination. And the good news is that is unbounded.
Want to get or stay ahead of your competition ...?

Apps are the new way to do it >>