Innovation is about finding 'big ideas' - your business will grow from strength to strength when you discover your big idea

There is an essence of greatness within your business

Source is a unique series of idea generation and problem solving sessions. The culmination will be you thinking up the big idea for your business.

Virgin has it. Apple and Google have it. Disney has it. That thriving restaurant around the corner from where you live has it. And, hey, we have it too!

What is it? It's the big idea. It's what we call a Source idea.

You can tell when a business doesn't have it. They don't stand for anything. They give out mixed signals. They copy others. Their only purpose for existing seems to be to make money - but, ironically, they're not as good at doing that as the businesses that have a big idea.
You can tell when a business does have it. They are great at something. They stand for something. They have a clear identity and know why they exist. They make money because what they offer is unique and sought after. They don't have customers - they have raving fans. They are like a magnet. People feel drawn to them.

Just imagine for a moment ...

... when you discover the big idea for your business you will then be able to take advantage of a feature which is hard-wired into the human mind. This characteristic means people are unconsciously drawn to things which are rare, valuable and intriguing.

What we offer

There is a big idea inside every business. Often it's buried. It may have been present in some form when the business first started. It may not.

With our Source service we combine the knack we have for finding strengths within businesses and their offerings with our unique set of thinking, idea generation and questioning techniques such as our MultipleMind Method.

Over a series of sessions we help our clients to discover and refine their big idea.