Business Differentiation
STANDOUT is our business differentiation service. Using our
MultipleMind Method, we help clients to define
what makes them unique, in-demand and fascinating.
Did you know that there is hard-wired-in feature of the human brain that
results in us being unconsciously drawn to things which
are rare, valuable and intriguing? It's the reason why
people are universally attracted to pearls and other
precious gems. They are one-of-a-kind items which are
scarce, eye-catching and offer distinct benefits.
This predisposition is not limited to jewels, though. It works for everything including businesses, products and services - but only, however, if they are perceived as rare, valuable and fascinating.
So unless you set your business, products and services apart, all marketing is pointless. A USP exists for every business. Sometimes they simply need to be uncovered and emphasized.
What we do
- We have a knack for finding strengths within businesses and their offerings. We find the idea or aspect of your business that is your USP.
- We then take this core core idea and refine and distil it so that it shines. We liken this approach to how a raw precious gem is turned into an eye-catching item of jewellery - find out more about the STANDOUT process.
The result is that we enable our clients to uncover and build their rare, valuable and fascinating position in the marketplace. In so doing, their ideal customers are magnetically attracted to them ahead of others.
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